Intercepts
Focus Froups
Spycam
| O B J E C T I V E |
| Sara Lee Hosiery was preparing to introduce a new line of hosiery that combined the benefits of elegance and comfort. They wanted consumer input on functionality, name and packaging. |
| E X E C U T I O N |
| Working with the agency, we did street intercepts, in-store at-the-rack spycam interviews and videotaped focus groups to combine the insights of more than 100 women about the product. |
| R E S U L T |
| The results were presented with useful input on the final name and with directional input on package design. The women clearly described the yin and yang of hosiery in their lives and their desire for something attractive that still felt comfortable. |
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