Expert Interviews
Ethnographies
| O B J E C T I V E |
| The client was seeking to understand the dynamics of IBS (irritable bowel syndrome). How did patients describe their health problems, their symptoms and their efforts to find solutions and relief from this debilitating health problem? |
| E X E C U T I O N |
| TIWI conducted prerecruited one on one in home video interviews combined with office doctor/patient interviews conducted both together and apart. |
| R E S U L T |
| The key insights we developed focused on the inability of the doctors to diagnose the health problem. IBS has become a catch-all descriptive for gastric problems that are not immediately identifiable and which do not respond to established treatments. Therefore, there is a sense of frustration and inadequacy on the part of the doctors and loss of doctor credibility on the part of the patients. |
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