Expert interviews, B2B,
Retailer & Customer intercepts
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B J E C T I V E
Sony was looking for an integrated marketing solution bringing together the virtues of its brand across many of its business segments. E X E C U T I O N A series of B2B, retailer and consumer video interviews were conducted to document core Sony values across strategic business segments. R E S U L T The videos created for this project helped provide a framework for the strategic platform. They were used to test concepts & creative. Ultimately, the work helped win the $50 Million account for Lowe & Partners/SMS. |
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