| O
B J E C T I V E |
|
AT&T had a test program in place at a group of universities in which its
calling card served as an integral part of a student smart card I.D. It
wanted to obtain student feedback on this card to help promote the service
to college administrators. |
|
E X E C U T I O N |
| We
did interviews with students at four college campuses around the country. |
|
R E S U L T |
| A
five-minute selling tape was created allowing AT&T to highlight the needs
and wants of students with calling cards, their positive experience with
the AT&T Student I.D. and their attitudes towards AT&T as a company. |
