| We
do in-home or on-location interviews that bring your target consumer
to life in an intimate and insightful video portrait. These in-depth anthropological interviews run from a half-hour to three hours. We investigate specific brand usage or complete lifestyle issues. We do pre-recruited interviews at home, in the office, at the airport, or at whatever location is appropriate. We also interview Expert Witnesses, including academics, trade publication editors, Wall Street analysts, or key executives, to bring insight to a specific industry subject. The Insight Works handles projects on a turnkey basis, including recruiting, incentives, moderator's guide, shooting, and editing. We edit the raw footage into a 5-20 minute video presentation piece that profiles the appropriate target. |
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