H E A L T H
				The advent of DTC advertising has created the need for drug providers to gain firsthand experience of patient feelings and attitudes. This has enabled us to expand our ethnographic capabilities to include powerful in home portraits of people in pain. In the past months we have provided insight into the emotional life of sufferers from cancer, HIV sarcoma, diabetes and allergies. We also have significant experience with OTC drugs and a broad range of products distributed through drug stores.