V I D E O    T E C H N I Q U E S
Streetwise
Intercept interviews
with consumers
SpyCam
Interviews in-store
with a hidden camera
Ethnography
In-depth, in-home
intimate interviews
Research On The Fly
Interviews at airports,
hotels, & conventions
Focus Groups
Incisive 10-minute
management summaries
Trend Research
Developing attitudinal
and behavioral trends